alizulu99@gmail.com ph: can’t have that info be public. i tried. email is best!

LinkedIn: https://www.linkedin.com/in/alicia-zuluaga/


I’m a New York City based Broadcast/Content producer. I’ve led teams through the creation of multiple Award-winning and effective projects. While I specialize in Broadcast TV commercials, I have also produced Social, Digital/Web, Print, Radio, OOH/Live Event content. The styles include comedy, vignette, celebrity, pharma, animation, special effects, documentary, real people/employees, corporate videos, interactive, pitches, you name it. I’m comfortable working with budgets and projects big or small, as well as exploring new ideas.


American Express

Sampling of spots I’ve produced

(password: reel2020) :

 

IBM (Cannes Lion)


UPS/Snow


Sychrony Bank/Marvel


Siemens/Peruna (Teaser)


Merck Corporate

 

Janssen/Erleada


UPS/Carson (Cannes Shortlist)


IHG/Holiday Inn


IBM Ninja Polymers/Bacteria


Hershey’s Kisses/Square Dance

CV: (duplicate of tab at the top of the page)

Townhouse / Grey NY & Midwest (Cincinnati)

Senior Integrated Producer. October 2020 - Present

  • I currently roduce small and large projects, live action video, video with VFX, audio, animation. Brands vary, and include work in Pharma, packaged goods, animation and audio.

Ogilvy - 636 11th Ave, NYC

Executive Producer. October 2018 - Jan 2020

  • Client-facing position, where I produced, oversaw, or assisted in the creation of TV/Internet content for various clients, ie Janssen/Erleada, Merck, Comcast, Unilever, Optifast

  • Produced from Pre-conception to completion: Narrative & Documentary style TV/Online spots, audio, graphics, animation, special effects, as well as materials for internal/corporate events.

  • Production responsibilities included director selection, bids & estimates, talent, schedules, shoot prep, film and edit oversight, through final delivery for individual spots & campaigns

  • Managed local, international and (ok, once) remote productions

  • Mentored & oversaw junior staff

  • Managed internal production teams for new business pitches

Senior Producer January 2013-October 2018

  • Acted as point of contact & approvals between clients, creatives, vendors and legal for every step involved in a production.

  • Worked on award-winning content for IBM, UPS, Medco, Kimberly-Clark. Produced effective spots for American Express, Synchrony Bank, Siemens, IHG.

  • Experiences include animation, live action, comedy, radio and documentary

  • Ensured projects stayed on schedule, within budget, and met creative and client expectations.

Producer March 2005-January 2013

  • Managed all facets of production on multiple projects, from conception to completion.

  • Clients included IBM, Hershey Kisses, Reese’s Peanut Butter Cups, Time Warner Cable, Duracell, TD Ameritrade, Sanofi, Ponds, Amtrak

  • Worked mainly on Live action & animation

TV/Print Production Coordinator & Assistant Producer March 1998 - March 2005

  • Acted as coordinator on worldwide IBM account, organizing and supplying different types of elements to local regions across the globe.

  • Assisted the Executive Producer on IBM, learning the craft from the absolute best in the business.

  • Produced radio, animatics & ripomatics on various clients, ie Amtrak, Ponds, IBM

  • managed internal trafficking/approvals of Print materials

Waring & LaRosa, NYC (closed in ‘98)

Creative/Production Assistant 1995-1998

  • Began as a Creative Assistant, eventually transitioning to Production Assistant.

  • Supported the creative and/or production team - responsibilities included compiling storyboards, researching and sharing current and new directors with the team, trafficking finished spots to TV/Radio stations.

  • Organized and ran in-house VoiceOver casting sessions and callbacks.

  • Clients included: Fisher-Price, Ferrero Roche, AMC Channel

A little more about me:

I’m based in the NYC/ tri-state area, where you might spot me playing fiddle in an Irish pub session, or watching amateur stand up comedy. I’ve worked some interesting pre-career jobs, too, ie Club Med, Disney. I always go where the excitement is. 

I’ve taken online classes (with certifications) focussing on Virtual Reality, Web Development and After Effects, because I know it makes me a better producer to fully understand what goes on behind the scenes. 

References avail upon request

American Express

Sampling of spots I’ve produced

(password: reel2020) :

 

IBM (Cannes Lion)


UPS/Snow


Sychrony Bank/Marvel


Siemens/Peruna (Teaser)


Merck Corporate

 

Janssen/Erleada


UPS/Carson (Cannes Shortlist)


IHG/Holiday Inn


IBM Ninja Polymers/Bacteria


Hershey’s Kisses/Square Dance

CV: (duplicate of tab at the top of the page)

Ogilvy - 636 11th Ave, NYC

Executive Producer. October 2018 - Jan 2020

  • Client-facing position, where I produced, oversaw, or assisted in the creation of TV/Internet content for various clients, ie Janssen/Erleada, Merck, Comcast, Unilever, Optifast

  • Produced from Pre-conception to completion: Narrative & Documentary style TV/Online spots, audio, graphics, animation, special effects, as well as materials for internal/corporate events.

  • Production responsibilities included director selection, bids & estimates, talent, schedules, shoot prep, film and edit oversight, through final delivery for individual spots & campaigns

  • Managed local, international and (ok, once) remote productions

  • Mentored & oversaw junior staff

  • Managed internal production teams for new business pitches

Senior Producer January 2013-October 2018

  • Acted as point of contact & approvals between clients, creatives, vendors and legal for every step involved in a production.

  • Worked on award-winning content for IBM, UPS, Medco, Kimberly-Clark. Produced effective spots for American Express, Synchrony Bank, Siemens, IHG.

  • Experiences include animation, live action, comedy, radio and documentary

  • Ensured projects stayed on schedule, within budget, and met creative and client expectations.

Producer March 2005-January 2013

  • Managed all facets of production on multiple projects, from conception to completion.

  • Clients included IBM, Hershey Kisses, Reese’s Peanut Butter Cups, Time Warner Cable, Duracell, TD Ameritrade, Sanofi, Ponds, Amtrak

  • Worked mainly on Live action & animation

TV/Print Production Coordinator & Assistant Producer March 1998 - March 2005

  • Acted as coordinator on worldwide IBM account, organizing and supplying different types of elements to local regions across the globe.

  • Assisted the Executive Producer on IBM, learning the craft from the absolute best in the business.

  • Produced radio, animatics & ripomatics on various clients, ie Amtrak, Ponds, IBM

  • managed internal trafficking/approvals of Print materials

Waring & LaRosa, NYC (closed in ‘98)

Creative/Production Assistant 1995-1998

  • Began as a Creative Assistant, eventually transitioning to Production Assistant.

  • Supported the creative and/or production team - responsibilities included compiling storyboards, researching and sharing current and new directors with the team, trafficking finished spots to TV/Radio stations.

  • Organized and ran in-house VoiceOver casting sessions and callbacks.

  • Clients included: Fisher-Price, Ferrero Roche, AMC Channel

A little more about me:

I’m based in the NYC/ tri-state area, where you might spot me playing fiddle in an Irish pub session, or watching amateur stand up comedy. I’ve worked some interesting pre-career jobs, too, ie Club Med, Disney. I always go where the excitement is. 

I’ve taken online classes (with certifications) focussing on Virtual Reality, Web Development and After Effects, because I know it makes me a better producer to fully understand what goes on behind the scenes. 

References avail upon request